Concept prototype — a product exploration by Rashi Raut. Not affiliated with or endorsed by Spotify. All artists fictional.
Phase 2: the targeted prompt. The A/B test showed the effect is real but off-by-default dilutes it (8.7% adoption) while on-by-default spends goodwill. Third option: watch behaviour. Skip AI-tagged tracks repeatedly and the product offers the filter to exactly the users who want it. Try it: keep tapping skip.
Radio · late night drive
Skipping AI-generated music?
You've skipped 3 AI-generated tracks today. Want to hide fully AI-generated music from your radio and recommendations? You can change this anytime in Settings.
Why 3 skips, why once. One skip is noise, three is a pattern. The prompt fires once, ever: a nagging prompt would burn the trust the filter is meant to build. Declining is remembered and respected. The phase 2 experiment: does prompt-triggered adoption beat arm B's organic 8.7%?
Content preferences
Hide fully AI-generated music
Removes music that is entirely AI-generated, and tracks from AI Persona artists, from your listening surfaces. You can reveal hidden results at any time.
Filter, don't block. Tidal's toggle makes AI tracks unplayable, which breaks shared playlists and external links. Hiding from discovery achieves the goal with less collateral damage. A followed AI Persona or a direct link still plays.
Recommendations & autoplay
Already on by default for AI Personas (Spotify, Aug 2026)
Search results
Radio & mixes
AI-assisted music
Always visible. Artists who use AI tools in parts of their process (mastering, stems, production) are labeled via AI Credits, not filtered.
The default is the real product decision. This prototype ships off-by-default (variant B). The A/B worth running is on-by-default (variant C): it tests whether retention gains outweigh catalogue economics when the platform, not the user, makes the first move. Deezer/Ipsos: 45% of streaming users say they want this filter.